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March 21, 2024 Dates Announced for 2025 Dallas Open: February 1-9 March 19, 2024 ACM Lifting Lives Announces Parker McCollum to Headline All-Star Concert on the Green in Texas During ACM Awards Week March 14, 2024 Star-Studded Teams Announced for Inaugural Kid Rock’s Rock N Rodeo March 7, 2024 Montucky Cold Snacks Named Official Domestic Light Beer Partner of World Long Drive March 4, 2024 The 59th Academy of Country Music Awards set for Thursday, May 16, 2024 Live From Ford Center at The Star in Frisco, Texas and Streaming Exclusively on Prime Video March 1, 2024 United Way of Metropolitan Dallas’ Annual Reading Day Event to Impact and Inspire North Texas Students February 15, 2024 PGA of America and KPMG Announce Ashley Miller as General Chair for 2025 KPMG Women’s PGA Championship February 9, 2024 Heritage Auctions, Planet Hollywood Team Up in March to Offer More than 1,600 Treasures Spanning Movie History February 7, 2024 NFL All-Time Leading Rusher & Dallas Cowboys Legend Emmitt Smith Signs on as Choctaw Casinos & Resorts Newest Athlete Ambassador January 24, 2024 State of Texas Well-Represented in 99th East-West Shrine Bowl January 23, 2024 Frio Fan Fest to Kick Off 99th East-West Shrine Bowl, Frio Named All-Star Game’s Official Beer January 22, 2024 TOMORROW: Aikman & All-Star Lineup Celebrate Dallas as No. 1 Sports Business City January 20, 2024 Joya at Oran Good Park, a One-of-a-Kind Signature Playground, Officially Opens in City of Farmers Branch January 19, 2024 Steve Sarkisian, Steve Smith, Jr. Selected to East-West Shrine Bowl Hall of Fame January 19, 2024 Fundraising Nears the Halfway Point to Bring a New YMCA to Brazos Valley January 18, 2024 Coaching Staffs Announced for 99th East-West Shrine Bowl in Frisco January 17, 2024 Perot Museum of Nature and Science to Host National Geographic Live Speaker Series January 16, 2024 Defending Champion Tony Romo Joins Celebrity Field for 2024 Invited Celebrity Classic presented by Choctaw Casinos & Resorts January 12, 2024 Grand Opening for Joya at Oran Good Park: “Crown Jewel of Playgrounds” in Farmers Branch Set for Saturday, January 20 January 11, 2024 United Way of Metropolitan Dallas Celebrates $5 Million Gift January 9, 2024 Dallas Open Announces 2024 Field January 9, 2024 Dallas Cowboys Great Troy Aikman and Dak Prescott Reunited to Support Children’s Cancer Fund December 21, 2023 Bowl Season Names East-West Shrine Bowl First All-Star Game Member December 6, 2023 Grammy Award-Nominated Multi-Platinum Singer and Songwriter Gavin DeGraw to Perform at 2024 Cheez-It Citrus Bowl Halftime Show Presented by Cheez-It Snap’d November 30, 2023 It’s Official: Pickleball is Now a “Blimpworthy” Sport November 29, 2023 Dallas Open Moves to Dallas Cowboys Headquarters for 2025 November 28, 2023 United Way of Metropolitan Dallas Celebrates Giving Tuesday with a $20 Million Southern Dallas Thrives Fund to Support its Impact Work in this Sector of the City November 27, 2023 Mi Cocina Houston to Officially Open November 29th November 20, 2023 Texas Rangers Legend Ivan “Pudge” Rodriguez Commits to Play in Third-Annual Invited Celebrity Classic November 13, 2023 Canyon Creek Country Club’s Transformation Continues November 9, 2023 The Most Ferocious Carnivore Ever Comes to Life at the Perot Museum: T. Rex, The Ultimate Predator November 8, 2023 Dallas Open Upgraded to an ATP 500 Tournament for 2025 November 8, 2023 ATP Announces 500 Upgrades of Three Tournaments November 6, 2023 M Crowd Restaurant Group Adds Authentic Texas Bar-B-Q with Mexican Influence to Growing Portfolio November 1, 2023 AT&T Discovery District Welcomes New Restaurant “Cowboy Chow” November 1, 2023 Tennis Stars Caroline Wozniacki and Eugenie Bouchard to Meet in Women’s Tennis Classic at 2024 Dallas Open October 24, 2023 NFLPA and East-West Shrine Bowl Partner to Enhance All-Star Experience October 19, 2023 Tony Fay Public Relations Named Small Agency of the Year by PRNEWS October 19, 2023 University All-Stars Named Official Trading Card Partner of the East-West Shrine Bowl October 9, 2023 New Yorker’s Most-Reprinted Cartoon Sells for $175,000 at Heritage to Become World’s Most Valuable Single-Panel Cartoon October 6, 2023 Dallas Parks Department & Fair Park First Unveil Initial Plans to Renovate Fair Park September 29, 2023 College Football Playoff Foundation, Florida Citrus Sports and Lift Orlando Unveil STEM Center Makeover at Orange Center Elementary to Celebrate UCF Athletics and Big 12 September 25, 2023 City of Dallas and Dallas Sports Commission Unveil Exciting Lineup of Events Leading Up to Fair Park’s State Fair Classic September 25, 2023 Klyde Warren Park Hosts Jazz Under the Stars September 25, 2023 New State-of-the-Art Video Board Highlights American Airlines Center $20 Million Upgrades September 21, 2023 World Long Drive to Crown Three World Champions in Atlanta in October at WLD Championship presented by Club Champion September 20, 2023 Gallagher Premiership Rugby Rights Acquired by Major League Rugby’s OTT Platform The Rugby Network September 15, 2023 Inter Miami CF’s Florida Blue Training Center and the Miami Sharks Rugby Club Strike Landmark Deal September 12, 2023 Barrett-Jackson and Renowned Philanthropists Megan and George Shinn to Raise Funds for Maui Wildfire Victims with Charity Car at Inaugural New Orleans Auction September 11, 2023 Mother Lode From the Mothership: Model-Making Legend Greg Jein’s Collection Beams Up to Heritage Oct. 14-15 September 11, 2023 Perot Museum of Nature and Science Partners with Carnegie Institution for Science to Host Extraordinary Eclipse Events August 28, 2023 Choctaw Casinos & Resorts Sign Troy Aikman, Ivan “Pudge” Rodriguez, Darren Woodson to Trailblazing Four-Year Endorsement Deal August 26, 2023 Three Months. Three Millionaires. Choctaw Casino & Resort – Durant’s Biggest Promotion Ever August 17, 2023 College Football Playoff and City of Houston Preparing to Host Complete Weekend of Events Around 2024 National Championship August 17, 2023 Major League Rugby’s Atlanta Team Plans to Relocate to Los Angeles August 17, 2023 World Long Drive Announces Partnership with ALT Sports Data to Introduce Regulated Sports Betting August 10, 2023 Children’s Medical Center Foundation Announces $1 Million Donation from Take 5 to Support the Expansion of Children’s Medical Center Plano August 7, 2023 World Long Drive Announces Updated TV Schedule August 2, 2023 Major League Rugby’s Atlanta Team to Relocate July 20, 2023 Dallas Joins Pro Volleyball Federation as League’s New Franchise July 14, 2023 Texas Athletes and Universities Highlight East-West Shrine Bowl Top 1,000 Candidates for 2024 College Football All-Star Game July 13, 2023 World Long Drive Set to Return to Kingsport, Tennessee, for First Time Since 2019 July 8, 2023 New England Free Jacks Win Major League Rugby Championship Final in Chicago July 8, 2023 Daniel Kriel of the Seattle Seawolves Named Recipient of 2023 S. Marcus Calloway Community Impact Award Presented by Fastenal July 7, 2023 This Is the ‘Star Wars’ Auction You’re Looking For as Renowned Collector John Azarian Brings His Trophies to Heritage on July 29 July 6, 2023 Follow the Yellow Brick Road to Heritage Auctions for a Wonderful ‘Wizard of Oz’ Event July 6, 2023 ‘M*A*S*H’ Goes to Auction: Alan Alda Parts With Hawkeye’s Combat Boots and Dog Tags on July 28 July 3, 2023 San Diego Legion, New England Free Jacks to Battle for Major League Rugby Championship Shield July 3, 2023 Regional Players Highlight2023 Atlanta Open Qualifying Player Field June 28, 2023 Major League Rugby’s Championship Shield Touches Down in Chicago June 27, 2023 USA Rugby and Major League Rugby Partner to Assemble Professional Game Advisory Board June 27, 2023 Atlanta Open Announces 2023 Player Field June 27, 2023 Dallas Cowboys Quarterback Dak Prescott Named American Cancer Society Global Ambassador June 26, 2023 Construction of One-of-a-Kind Signature Playground Underway in City of Farmers Branch June 26, 2023 Seawolves and Old Glory Win Eliminator Round to Advance to Major League Rugby’s Conference Finals June 21, 2023 Major League Rugby Announces Schedule Details for 2023 Championship Series Presented by Fastenal and Four Nominees for Community Impact Award June 12, 2023 National Treasure: One of the Earliest Broadside Editions of the Declaration of Independence Will Make History at Heritage June 8, 2023 World Rugby Grants First-Ever Funding to U.S. Youth Rugby Initiative, Rookie Rugby, to Grow Game Ahead of 2031 Rugby World Cup June 7, 2023 Mi Cocina to Expand into McKinney June 5, 2023 Historic East-West Shrine Bowl moves to Ford Center in Frisco in 2024 June 5, 2023 Raise a Toast to the Bar From ‘Cheers,’ Which Sold for $675,000 at Heritage Auctions May 31, 2023 Perot Museum of Nature and Science’s “Night at the Museum” to Launch Dallas Landmark into Second Decade May 18, 2023 Official #WeAreDallas Brand Revealed for FIFA World Cup 26 May 18, 2023 North American Tennis Stars Coco Gauff & Leylah Fernandez to Play in Sunday Showdown at 2023 Atlanta Open May 16, 2023 World Long Drive Teams Up with TrackMan Golf to Launch Virtual, Prize-Backed Tournament May 15, 2023 Fastenal Named Presenting Sponsor of 2023 MLR Championship Series May 11, 2023 Shaquille O’Neal and Dropkick Murphys to Perform at 2023 MLR Championship Final May 1, 2023 The Academy of Country Music Announces Lineup for ACM Country Kickoff at The Star April 27, 2023 58th Academy of Country Music Awards Announces First Round of Performers, Including World Premiere of Dolly Parton’s Single From Her Highly Anticipated Rock Album April 25, 2023 INAUGURAL BOWL SEASON BESTIES AWARD WINNERS UNVEILED AT 2023 ANNUAL MEETING April 21, 2023 2023 KitchenAid Senior PGA Championship Announces 156-Player Field April 21, 2023 The Academy of Country Music Announces Event Lineup for ACM Awards Week in North Texas April 20, 2023 The Comeback Kid: Ernie Barnes’ Spectacular Quintet Leads Heritage’s May 12 American Masters Event April 17, 2023 Choctaw Club Reveals a Star-Studded Menu at the Invited Celebrity Classic April 13, 2023 Ticket Purchasers for 2023 KitchenAid Senior PGA Championship Secure Opportunities for 2027 PGA Championship April 13, 2023 Nominations Announced for the 58th Academy of Country Music Awards April 12, 2023 Sörenstam to Reunite with Wilson in Special Pairing Celebrating 20 Years Since Historic PGA TOUR Start April 11, 2023 Choctaw Casinos & Resorts announces new Celebrity Pick ‘Em Contest at the Invited Celebrity Classic April 4, 2023 Dallas Cowboys greats Troy Aikman and Dak Prescott team up to support Children’s Cancer Fund April 3, 2023 Major League Rugby Teams Up with USA Rugby and USA Youth & High School Rugby to Grow the Game Through the Relaunch of Rookie Rugby and Additional Programs Across America March 30, 2023 PGA of America Offers Hospitality Experiences For 2023 KitchenAid Senior PGA Championship March 29, 2023 Global Superstars Dolly Parton and Garth Brooks Unite to Host the 58th Academy of Country Music Awards on May 11 March 27, 2023 ANNOUNCEMENT: Saweetie to headline Super Saturday Concert presented by AT&T March 23, 2023 Invited Celebrity Classic presented by Choctaw Casinos & Resorts tournament update March 23, 2023 Nine World Golf Hall of Famers to Compete in 2023 KitchenAid Senior PGA Championship March 23, 2023 ACM Lifting Lives Adds All-Star Concert on the Green to Annual Topgolf Fundraiser Presented by VGT by Aristocrat Gaming March 22, 2023 YMCA of Central Texas in Georgetown Receives $1 Million Donation from Sport Clips Haircuts Founder March 16, 2023 2023 Major League Rugby Championship Match to take place at Chicago’s SeatGeek Stadium March 10, 2023 For Fans Who Watched ‘Watchmen,’ a Chance to Own Wardrobe, Props and Sets From the Emmy®-Winning HBO® Original Series March 8, 2023 A Golden Age for Heritage: Some of the World’s Most Historic Comic Books Leap to Auction March 31-April 2 March 6, 2023 NCAA Names Women’s Final Four Dallas 2023 Legends and Legacy Community Award Recipients March 1, 2023 Tony Romo, Annika Sörenstam, Albert Pujols Join Celebrity Field for PGA TOUR Champions Invited Celebrity Classic March 1, 2023 Major League Rugby Signs Partnership with OVAL3 February 27, 2023 Ruth, Mantle, Aaron Smash Their Way Into the Record Books as Heritage’s Winter Platinum Night Sports Auction Tops $22.29 Million February 24, 2023 Major League Rugby Commissioner Killebrew Steps Down February 23, 2023 Roots Food Foundation Donates 100,000 Meals to Oklahoma Nonprofits to Alleviate Food Insecurity February 22, 2023 2023 NCAA Women’s Final Four Preview Press Conference February 21, 2023 Major League Rugby Partners with Thorne HealthTech as Official Wellness Partner February 14, 2023 Invited Celebrity Classic Presented by Choctaw Casinos & Resorts Tournament Update February 10, 2023 Mi Cocina to Expand into Houston February 9, 2023 Dallas Open Unveils Lamar Hunt Trophy to be Awarded to Singles Draw Champion February 6, 2023 Invited Celebrity Classic Tournament Update February 5, 2023 Dallas Open Players Mix in Some Tennis While Visiting AT&T Stadium February 3, 2023 Major League Rugby Teams Up with Sports Info Solutions January 24, 2023 Invited Celebrity Classic Tournament Update January 20, 2023 Madison Keys and Sloane Stephens to Play in Women’s Tennis Classic at 2023 Dallas Open January 19, 2023 GF Sports & Entertainment acquires World Long Drive, PLDA, inks deal with NBC Sports and GOLF Channel January 11, 2023 Brian Urlacher joins Emmitt Smith, DeMarcus Ware as celebrities look to tackle Las Colinas Country Club at 2023 Invited Celebrity Classic presented by Choctaw Casinos & Resorts January 11, 2023 Major League Rugby Teams Up with RTIC Outdoors as League’s Official Drinkware and Cooler Provider January 5, 2023 When Artists Meet Video Games: Original Marketing Artworks by Jim Lee, Frank Cirocco, Mick McGinty & More Join Heritage’s Video Games Auction December 20, 2022 Heritage’s Hollywood Auction Filled with Golden Tickets, Holy Grails and a Century’s Worth of Movie Magic Realizes $7.9 Million December 12, 2022 Individual Session Tickets On Sale Now for the 2023 Dallas Open December 8, 2022 Top SMU Tennis Talent Included As Part of 2023 Dallas Open December 8, 2022 Invited Celebrity Classic Launches Complimentary Grounds Admission with Upgraded Clubhouse and Hospitality Tickets Now on Sale December 6, 2022 Tennis Champion Venus Williams to Play in Women’s Tennis Classic at 2023 Dallas Open December 2, 2022 Choctaw Casinos & Resorts Returns as Presenting Sponsor for the Second Annual Invited Celebrity Classic November 29, 2022 United Way Of Metropolitan Dallas Receives $15 Million Giving Tuesday Donation From Perot Foundation, Largest Single Investment in Organization’s 98-Year History November 28, 2022 Jump, Man: Air Jordan 1 Prototypes Kick Off Heritage’s Inaugural Sneaker Auction in December November 28, 2022 Klyde Warren Park Announces Inaugural “Mayor’s Tree” November 22, 2022 NCAA Announces North Texas will Host 2030 Men’s Final Four November 21, 2022 Holiday Ticket Sale for 2023 KitchenAid Senior PGA Championship November 21, 2022 NCAA Announces Dallas will Host 2031 Women’s Final Four November 17, 2022 Major League Rugby Officially Announces Expansion Into Chicago November 15, 2022 Major League Rugby Releases 2023 Season Schedule November 11, 2022 The Rarest Known Buddy Holly Poster, From ‘The Day the Music Died,’ Sells for World Record $447,000 at Heritage Auctions October 26, 2022 United Way of Metropolitan Dallas and Sponsors Host STEM Fest to Support College and Career Readiness Among Middle School Students October 25, 2022 The Rarest Known Buddy Holly and Bob Dylan Posters Surface at Heritage Auctions in November October 20, 2022 Collection of Era-Defining Photographs by Philippe Halsman Lands at Heritage Auctions October 20, 2022 Formula One roars to life at the Red Bull Austin Fan Zone at Fair Market Presented By Cash App for Race Weekend on October 22-23 October 20, 2022 Coco Gauff and Caroline Garcia Qualify For 2022 WTA Finals October 14, 2022 Coco Gauff And Jessica Pegula Qualify In Doubles For 2022 WTA Finals October 13, 2022 Jessica Pegula Qualifies For 2022 WTA Finals; Two Doubles Teams Also Secure Their Places October 10, 2022 If Heritage’s First VHS Horror Auction Doesn’t Thrill You, You’re Already Dead October 10, 2022 Dabrowski and Olmos Qualify for 2022 WTA Finals October 4, 2022 2022 Edition of the WTA Finals to be Held in Fort Worth, Texas September 30, 2022 Turtle Creek Association Announces 21st Annual Tour of Homes September 28, 2022 Children’s Medical Center Foundation Announces $500,000 Donation from the Jordan Spieth Family Foundation for Children’s Medical Center Plano Expansion September 28, 2022 Heritage’s Third Art of Anime and Everything Cool Auction Tops $3.1 Million to Shatter Anime Animation Art Record September 27, 2022 COLLEGE FOOTBALL GOES BIG FOR TEACHERS DURING ANNUAL EXTRA YARD FOR TEACHERS WEEK AND THE BIG DAY FOR TEACHERS September 21, 2022 THE COLLEGE FOOTBALL PLAYOFF FOUNDATION AND DR PEPPER LAUNCH ANNUAL GO TEACH TUITION ASSISTANCE PROGRAM FOR MORE STUDENTS September 18, 2022 American Collin Chartier wins the first-ever PTO US Open in Las Colinas September 17, 2022 Ashleigh Gentle runs down Taylor Knibb in Texas heat to win second PTO Open title September 14, 2022 M Crowd Restaurant Group Launches Mi Familia Foundation September 14, 2022 Klyde Warren Park | Nancy Best Fountain September 8, 2022 Olympic Champion Duffy Highlights Unique Opportunity for Amateurs to ‘Race and Watch’ with her in Dallas at the PTO US Open September 8, 2022 US Olympic Legend Michael Johnson To Be Special Guest At Triathlon’s First-Ever PTO US Open In His Hometown Dallas September 7, 2022 Las Colinas to Host World-Class Field of Triathletes for First-Ever $1 M PTO US Open September 6, 2022 Beatles-Signed Wall from First Appearance on ‘The Ed Sullivan Show’ Rocks Heritage Auctions September September 6, 2022 Here Comes the Sunburst: George Harrison’s ‘Ransom’ 1958 Les Paul Headlines Heritage Auctions’ September Guitar Auction August 31, 2022 Friday Night Activities Announced for the 2022 Lockheed Martin Commanders’ Classic Presented by USAA August 29, 2022 NAGAAA and the Gay Softball World Series Celebrate 45th Anniversary in Dallas August 22, 2022 The New ‘Home of the PGA of America’ Debuts with a State-of-the-Art Golf Laboratory for Its Nearly 28,000 PGA Professionals August 19, 2022 Troy Aikman’s Highway to Henryetta Presented by AT&T Raises $175,000 to Benefit Local Community August 18, 2022 2022 AT&T Byron Nelson Announces Record Proceeds Raised for Momentous Institute August 16, 2022 Tickets On Sale for 2023 KitchenAid Senior PGA Championship August 3, 2022 United Way of Metropolitan Dallas Supports Dallas Teachers for a Successful Year with ‘Stock the School’ Event July 25, 2022 Major League Rugby Sees Significant Growth in Fifth Season July 20, 2022 Utah Warriors Name Greg Cooper Head Coach July 13, 2022 Heritage Auctions Awarded the Historic, World-Renowned Harry W. Bass Jr. Collection of Gold Coins and Patterns July 7, 2022 ‘Blast ‘Em!’: Heritage Auctions Offers in July Stormtrooper Helmet and Blaster Used in 1977’s ‘Star Wars’ June 30, 2022 Bowl Season Announces 2022-23 Executive Committee June 29, 2022 Heritage Auctions Proudly Presents the Greatest Muhammad Ali Collection Ever to Step in the Ring June 27, 2022 Heritage’s Human Achievement Auction Is One For the Ages June 25, 2022 Andrew Quattrin Named First Recipient of the S. Marcus Calloway Community Impact Award June 22, 2022 The U.S. Army, Goat Farm Sports, and Bally Sports Announce the Launch of the U.S. Army Bowl June 21, 2022 Major League Rugby Championship Matchup Set for Saturday June 20, 2022 Sip on RancH2O Spirits All Summer Long June 16, 2022 The City of Dallas Was Named One of 16 Host Cities for FIFA World Cup 2026™ June 12, 2022 Troy Aikman’s Highway to Henryetta Presented by AT&T Draws More Than 10,000 Fans to Benefit Local Community June 2, 2022 Major League Rugby Signs Multi-Year Deal with NuArca Labs