“Women’s sports offer deep, highly engaged fandom at a moment when real connection matters more than ever,” said GEICO Chief Marketing Officer Arianna Orpello. “Women drive the majority of insurance decisions, which makes women’s sports an important place for us to show up

A month after signing Azzi Fudd to its first female athlete endorsement deal, GEICO is now partnering with the Dallas Wings on a multiyear deal 🏀

The sponsorship includes gameday activations, youth camps and expanded community programs across North Texas.

MORE: