Amanda Larder serves as Chief Operating Officer and manages the day-to-day business operations of the company, including strategic long-term planning and human resources. She also oversees best practices in client services – ensuring all contractual obligations exceed customers’ expectations.
A respected leader in the development of intricate operational plans and specializing in national mega-events, Larder has led volunteer coordination for two Super Bowls. She’s also overseen community outreach programs for the 2014 NCAA Men’s Final Four, implemented events and programming for the 2012 Republican National Convention, managed pros for Arthur Ashe Kids’ Day at the U.S. Open and plays an ongoing role in the planning and execution of all pageantry for the College Football Playoff National Championship. She has twice had the honor of working closely with the United States Secret Service on a presidential visit while closely coordinating the president’s role in CFP pregame pageantry.
Larder joined TFPR after three years as VP of resource development operations and business development at United Way of Metropolitan Dallas where she focused on events, volunteer engagement and sponsorships for the nonprofit. She helped conceptualize, plan, and execute two of the largest, most publicized events in the history of the United Way chapter. To celebrate the organization’s 90th Anniversary, she teamed with United Way staff and senior leadership at PepsiCo/Frito-Lay to produce a star-studded concert at AT&T Stadium starring Blake Shelton and Usher. The event was attended by more than 25,000 and included a seated dinner on the creatively transformed football field for more than 1,500 major donors.
Three years later, working with United Way and Pro Football Hall of Fame quarterback Troy Aikman, she spearheaded planning on a 25th anniversary reunion of the Dallas Cowboys’ Super Bowl XXVII Championship team. The fundraiser culminated Aikman’s year of service as United Way Volunteer Fundraising Chair, a campaign that raised a record $61 million.
Larder currently serves on the board of directors for Dallas Influencers in Sports and Entertainment (DISE). In 2016, she served on the Leukemia & Lymphoma Society Woman of the Year campaign, raising $50,000 for blood cancer research.
A graduate of Florida State University with a bachelor’s degree in business administration and human resources, Larder and her husband Bill have two adorable girls, Audrey Rose, and Annabelle Rae.