Betsy Dixon serves as Chief Media Officer, and as the firm’s first hire, Dixon has worked in tandem with Fay to develop a widely acclaimed media relations philosophy that has led to remarkable earned-media results. Dixon’s expert media and messaging training for both sports and non-profit executives has proven invaluable in maximizing those media opportunities. Proof of her skilled work in the executive positioning space, TFPR clients earned 26 different awards nominations for various campaigns from 2021-2022. Based on 2021 data from the media tracking firm Cision, media coverage earned for TFPR clients exceeded $391 million in value and resulted in more than 43 billion impressions.
Dixon has collaborated closely with the Dallas Stars to position its leadership team as thought leaders in the sports marketing space. Her work with Stars President and CEO Brad Alberts, Stars Foundation President Marty Turco and the club’s Director of Community Outreach Al Montoya has strategically aligned the club’s business messaging and community involvement, increasing coverage off the ice. As a result of these efforts, D CEO magazine recognized the Stars as a 2022 Nonprofit and Corporate Citizenship Award finalist in the category of Equity Leadership – a social issue not normally associated with NHL teams.
Since 2018, Dixon has also teamed with PGA of America leadership to gainfully position the organization’s historic relocation from Florida to Frisco, Texas.
Prior to joining TFPR, Dixon spent nearly a decade consulting with United Way of Metropolitan Dallas. In that role, she developed media relationship and communications strategies for one of the most influential and respected nonprofits in the country. Dixon’s work publicizing United Way’s “Nine for 90” community volunteerism campaign, featuring nine Dallas Cowboys Legends celebrating the organization’s 90th anniversary, earned a PRSA Silver Anvil Award.
Drawing from an accomplished background in television news, Dixon crossed over into a career in public relations with a unique understanding of how media works, having formerly served as a news reporter and anchor at television stations in Sherman, Texas (KTEN); Tyler, Texas (KLTV); Oklahoma City (KOCO); and most recently at CBS Texas in Dallas-Fort Worth (KTVT). She has leveraged her knowledge and relationships to create positive, impactful media coverage for North Texas nonprofits and sports organizations.
A graduate of Southern Methodist University with a Bachelor of Arts degree in broadcast journalism, she’s the proud mom of two sons, Mitchell and Mac.