As Founder and CEO of Tony Fay Public Relations LLC (TFPR), Fay leads the nationally recognized communications agency. The firm has twice been a finalist for Agency of the Year: Small (2022, 2023) at the PRNEWS Platinum Awards, winning the honor in 2023. Combining a leading sports practice with a prestigious roster of non-profit clients, TFPR’s storytelling impact can be felt both through acclaimed worldwide events and heartwarming philanthropic efforts that bring communities together.
Among its sports clients, TFPR proudly represents the College Football Playoff, PGA of America, Dallas Stars, GF Sports & Entertainment, Goodyear Cotton Bowl, Florida Citrus Sports, the American Airlines Center and Haggar. Also in its entertainment portfolio, the firm delivers for M Crowd, home to the beloved Mi Cocina brand, Choctaw Casinos, Overland Partners Architecture, AT&T Discovery Districts, and Heritage Auctions.
TFPR is one of a select handful of planning partners to work on each of the first 10 National Championships of the College Football Playoff era. The team has also led marketing communications, community impact and volunteer coordination for the North Texas Local Organizing Committee for 2014 NCAA Men’s Final Four and regional media outreach for WrestleMania XXXVIII, the 2023 NCAA Women’s Basketball Final Four, and twice the Academy of Country Music (ACM) Awards.
The firm’s non-profit roster includes stalwarts of Dallas philanthropy: Klyde Warren Park, United Way of Metropolitan Dallas, Perot Museum of Nature and Science, Children’s Medical Center Foundation, American Cancer Society, Children’s Cancer Fund, and St. Philip’s School and Community Center.
In 2022, TFPR partnered with Pro Football Hall of Fame quarterback and ESPN Monday Night Football analyst Troy Aikman to produce Highway to Henryetta Presented by AT&T. The all-star country music festival, headlined by Blake Shelton, raised funds for Aikman’s hometown of Henryetta, Oklahoma. TFPR managed all aspects of the event, including soliciting high-level sponsors, booking a dozen performances, and selling enough tickets to effectively triple the town’s population during the festival.
Prior to founding TFPR, Fay served as Vice President of Communications for the North Texas Super Bowl XLV Host Committee. Under his guidance, the North Texas Host Committee designed the largest community impact program in Super Bowl history, resulting in 44,140 North Texas youths (grades K-8) contributing 445,814 service hours. From 1987-1999, Fay worked for the Dallas Mavericks, rising from an intern to the head of the club’s communications department and a member the senior management team.
Fay has been recognized five times (2020-2024) by D CEO magazine as part of its D500, recognizing the most influential business leaders in Dallas-Fort Worth. He serves on the Board of Directors of the Dallas chapter of the Public Relations Society of America (PRSA). A proud product of the University of North Texas’ Mayborn School of Journalism, he served on the Mayborn School Board of Advisors (2012-14) and in 2013 received the Mayborn Alumni Appreciation award. Fay has run seven marathons, including the New York City Marathon twice (2017, 1997). He has a very beloved daughter, Katie.