Icee Strain is a Special Project Consultant and takes on tasks such as talent relations, VIP services and hospitality management. She has also established protocols and matrixes for client reporting. Strain additionally serves as Atlas Engagement Manager for YPO.
She joined TFPR from United Way of Metropolitan Dallas where she worked as the director of annual campaign and new business development. Prior to her time at United Way, she worked with Tony Fay on several large-scale philanthropic and celebrity-involved events and programs, including the Emmitt and Pat Smith Charities Golf Invitational and the 2014 North Texas Final Four Host Committee.
Strain holds a bachelor’s degree in political science from the University of North Texas and a master’s degree in sports leadership from Northeastern University. She is a native Texan and resides in Austin with her boyfriend and two children.