Heather Casey serves as Director of Operations and Partnerships and works to grow and refine TFPR’s internal systems and processes to expand the firm’s capacity and ensure superior customer service.
Teamed with TFPR VP Paige Brum, Casey leads the team’s involvement in Troy Aikman’s Highway to Henryetta Presented by AT&T. In that capacity, she oversees sponsor fulfillment and stewardship and VIP hospitality, interfacing with C3 Presents on all operational aspects of the festival.
Casey joined TFPR after six years at United Way of Metropolitan Dallas where she served as director of events and engagement. At United Way, she planned and executed large-scale events, managed volunteer engagements and stewarded donors and sponsors. Previously, she spent four years working with Populous, where she managed accreditation for large-scale events such as the Super Bowl, NCAA Men’s Final Four, NHL Winter Classic and NHL Stadium Series.