About Tony

Tony Fay serves as founder and CEO of Tony Fay Public Relations, a Dallas-based PR agency that specializes in sports and cause marketing. The firm’s clients include sports properties such as the College Football Playoff, college football’s Bowl Season, PGA, Dallas Stars, AT&T Byron Nelson Classic, Goodyear Cotton Bowl Classic Dallas and Dallas Sports Commission. It also represents a host of nationally respected non-profits such as the United Way of Metropolitan Dallas, the American Cancer Society, Children’s Medical Center Foundation, Klyde Warren Park and the College Football Playoff Foundation.

Fay began his career with the Dallas Mavericks, where he started as an intern in 1987 before eventually being promoted to Director of Communications. In that capacity, he oversaw all media relation, community relations, broadcasting and website, and was a member of the club’s senior management team.

He has also served as a key local organizer for several major events, including Super Bowl XLV and the 2014 NCAA Men’s Basketball Final Four – both played at AT&T Stadium. He’s also been involved in the organization of each of the first seven College Football Playoff National Championships.

A product of the University of North Texas’ Mayborn School of Journalism, and a current member of the Mayborn School Board of Advisors, Fay was selected by D CEO magazine for their 2019, 2020 and 2021 editions of its Dallas 500, which honors the most powerful business leaders in Dallas-Fort Worth. He has run seven marathons and raised one high school-aged daughter – both equally exhausting.


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