CASE STUDY 

Playing Our Part in a Signature American Tradition

THE CLIENT

COLLEGE FOOTBALL PLAYOFF

In just four-years, the College Football Playoff (CFP) National Championship has firmly established itself as one of the nation’s iconic sporting events and entertainment weekends. Tony Fay Public Relations has served the CFP since its inaugural event in 2014, building comprehensive media relation’s strategies to promote the weeklong fan events – including music festival AT&T Playoff Playlist Live! and Playoff Fan Central, college football’s premiere on-site activation platform. Tony Fay Public Relations mission: make sure awareness, attendance and community support consistently exceeds expectation. Tony Fay Public Relations also provides media operations ground support game-week, bolstering the CFP’s talented staff and helping provide the highest-possible service to more than 2,000 credentialed media.

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