CASE STUDY

LAUNCHING A NEW PARK IN DOWNTOWN DALLAS

THE CLIENT

KLYDE WARREN PARK

The launch of Dallas’ new “front lawn,” Klyde Warren Park, was two-tiered. First, a donor dinner was planned for the Great Lawn as a thank you to the hundreds of donors who had helped raise the $90 million needed to build the area’s first deck park. Second, a sprawling weekend of activities, culminating in a concert and full downtown fireworks show, would herald the 5.2 acres green space as a true family-friendly attraction and bridge between Uptown and Downtown. The Grand Opening Celebration budget of $2 million was raised via local business supporters, and with Dallas’ own Owen Wilson serving as the Honorary Chair, the weekend was planned with style.

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