CASE STUDY

Bringing March Madness to Big D

THE CLIENT

2014 NCAA MEN’S BASKETBALL FINAL FOUR

Tony Fay and long time collaborator Kit Sawers oversaw marketing & communications, community outreach, city-wide operations, volunteer coordination and VIP services for the 2014 NCAA Men’s Basketball Final Four at AT&T Stadium. His group also managed financial services for the Local Organizing Committee, and worked hand-in-hand with the NCAA to ensure a successful experience for the more than 150,000 visitors to North Texas that week. The tournament was an unprecedented success setting single-day and tournament attendance records for the nearly eight-decade old event.

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