“After the success of our Super Bowl Host Committee and the way it galvanized our community, we knew we wanted that continuity for our Final Four. Tony (Fay) has the respect of the leaders in this region, and we knew we wanted him to help lead this charge.”
Fay identified and helped negotiate Reunion Park (the old site of Dallas’ Reunion Arena) as the site for the Final Four’s signature concert series, which was headlined by Jason Aldean, Tim McGraw, The Killers and Bruce Springsteen & the E Street Band. He also coordinated the implementation of the SLANT program, which after its unprecedented success in the lead up to Super Bowl XLV was revived to serve as the primary youth initiative for the tournament. Ultimately, 10,000 local elementary school students participated in the program.