“Tony Fay is a true professional and always does things first class. I’ve had the opportunity to work with him on many initiatives over the years, and I know I can trust him to get results.”
Fay brokered a partnership with the Dallas/Fort Worth CBS affiliate to broadcast a live from the “Blue Carpet” arrivals (a show which easily won its time slot) and special airing one month later that recapped the evening.
Most impressive was the evening’s social media campaign. Working with key local influencers, corporate partners, United Way staff and with coordination of the players in attendance, the events hashtag, #Cowboys25, trended No. 1 nationally on Twitter for four hours.