United Way of Metropolitan Dallas, in partnership with the University of Texas at Dallas Naveen Jindal School of Management, announced today the expansion of the impactful Business for Good program.  Entering its second year, Business for Good is a semester-long course that leverages the vast resource of business students to strengthen North Texas nonprofit organizations and the entire nonprofit sector. The program provides students engagement opportunities in social impact, social innovation, and nonprofit management to encourage entrepreneurism and philanthropy, by using business as a force for good. Business for Good will provide students with experiences outside the classroom, enabling them to make a big impact on a cause they care about.

“Nonprofit leaders of tomorrow need to bring a wide repertoire of education, skills and experiences to a rapidly changing and increasingly complex environment,” said Jennifer Sampson, McDermott-Templeton President and CEO, United Way of Metropolitan Dallas. “United Way drives nonprofits to come together and educate strong leadership talent on the strategies and best practices needed to be successful.  Grooming these leaders of tomorrow is imperative for the future this sector needs and deserves.”

New components have been added to the Business for Good program this year, including partnering upper level business students with local nonprofits to create a social media plan to amplify their respective message for #GivingTuesdayDFW.  #GivingTuesdayDFW, powered by United Way, is a day of giving on December 3 fueled by the power of social media that encourages volunteerism and charitable engagement across the community.

The Business for Good program will offer local nonprofits the chance to work with students to create an earned revenue strategy, a business model, a program evaluation plan, or a performance management and succession planning strategy.  Nonprofits will be able to use this as an opportunity for professional development for one of their rising professionals as they lead the student ‘consultants’ through the project to the desired outcome.  The program is designed to ensure a steady supply of skilled nonprofit leadership well into the future, building a strong pipeline for years to come.