30 Teams 30 Weeks
Beckett & Topps set the all-time lineups for each Major League team
By David Lee
What is the Yankees’ all-time lineup? Check that – what is the Yankees’ all-time lineup of trading cards? The answer, when revealed this fall, might surprise you… and it will certainly cause plenty of debate.
The all-time trading card lineups have already been revealed for about half the major league markets, and the hand wringing has been palatable. In Minnesota, former Twin All-Star Torii Hunter spent nearly 10 minutes in the Twins pre-game telecast trying to parse the results for the Twinkies and the first base position. Kent Hrbek vs. Justin Morneau, anyone?
Topps and Beckett Media are two titans of the trading card hobby. Topps has produced baseball cards since the early 1950s and is Major League Baseball’s exclusive trading card licensee. Beckett has served as the hobby’s most trusted source for cataloging and pricing cards for more than three decades.
The two partnered for a 30-week campaign during the 2018 MLB season to promote the baseball card hobby. During the “30 Teams 30 Weeks” campaign, Topps and Beckett experts selected an all-time trading card lineup for each MLB team. The team rankings counted down from 30 to No. 1, revealing the most legendary baseball card lineups.
“Beckett is always working with trading card companies to come up with creative ways to get people talking about collecting and trading cards,” says Elon Warner, Senior Media Strategist for Tony Fay PR. “All-time lineups is a great way to do that. It’s very generational, and can cause some very intense debates. Millennials vs. Baby Boomers vs. the Greatest Generation. What better way to spend the summer?”
The all-time teams for each franchise – and specifically the baseball cards on that list – were chosen based on variables such as significance, value, design, the player’s impact on the field, and more.
“Our experts looked at a variety of elements in selecting the legendary line-ups. This is not just a list of valuable trading cards,” said Brian Fleischer, Beckett Baseball Senior Market Analyst. “There is no perfect legendary line-up but we definitely think this will get people excited about trading cards and talking collecting throughout the season.”
The Tony Fay PR team helped create content for the 30teams30weeks.com website and took the lead on getting the word out about the promotion, pounding the drums from Miami to Seattle and everywhere in between. Local markets hopped on the promotion, with in-market TV and news stories heralding the lineups, and national pickups soon followed. Social media amplified the results – and fanned the flames of debate.
“It’s been a blast to manage because you are in so many different markets, and you are working one or two markets ahead,” Werner adds. “People like to talk about trading cards – and fans can be very passionate, opinionated and not shy about sharing their views. All great ingredients for a successful promotion.”
To see if your favorite player or card made the cut, and to get into the debate, go to www.30teams30weeks.com.