Where Sports, Entertainment & Cause Marketing Meet

News coverage doesn’t begin with a game’s opening tip-off or end with a concert’s swaying crowds. Whether it’s making a targeted pitch to a business writer, rallying public support via social media for a once-in-a-generation mega-event or telling powerful stories that fall at the very nexus of fandom and cause marketing, Tony Fay Public Relations (TFPR) draws up the winning strategy. With a seasoned roster of creative thinkers who have deep industry relationships that come from playing on the biggest stages, TFPR will help you dial up the right play to break through today’s 24/7 news cycle and connect with your desired audience in a memorable and persuasive way.

Tony Fay PR

Meet Tony Fay

Prior to his junior year at Plano East Senior High School, Tony Fay spent the summer cutting yards in his neighborhood with one goal in mind– to become the youngest season ticket holder in Dallas Mavericks history. Along with his PESH baseball teammate, Billy Whistler, he succeeded – and the two paid $328 a piece for seats 202, Row C, Seats 1-2 in Reunion Arena for the 1984-85 season.

Fay would not miss another Mavericks home game until fall of 1999, when he stepped down after 12 seasons with the club, having risen to the head of the club’s communications department and a member the senior management team.


The Team

Amanda Larder

Chief Operating Officer

Betsy Dixon

Betsy Dixon

Chief Media Strategist

Lori Hamamoto

Senior VP of Public Relations & Client Services

Rob Scichili

VP of Consulting & Content

Elon Werner

VP of Sports Publicity

Rachel Scoggins

Rachel Scoggins

Director of Public Relations and Partnerships

Carly Brasseux

Media Strategist Consultant

Icee Strain

Icee Strain

Media Strategist Consultant