About Us

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ABOUT US

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Prior to his junior year at Plano East Senior High School, Tony Fay spent the summer cutting yards in his neighborhood with one goal in mind– to become the youngest season ticket holder in Dallas Mavericks history. Along with his PESH baseball teammate, Billy Whistler, he succeeded – and the two paid $328 a piece for seats 202, Row C, Seats 1-2 in Reunion Arena for the 1984-85 season.

Fay would not miss another Mavericks home game until fall of 1999, when he stepped down after 12 seasons with the club, having risen to the head of the club’s communications department and a member the senior management team.

Over the last 30 years, Fay has been a fixture on the Dallas sports scene, having been a key organizer of the region’s first Super Bowl and its most recent NCAA Men’s Basketball Final Four. He’s worked with just about every sports entity in the North Texas and is widely regarded in media circles.

His love of sports and PR has led him to work with clients and high profile projects across the United States. From the annual College Football Playoff National Championship to work with the USOC, NBA, NCAA and NFL, Fay’s expertise in a wide-range of disciplines – including media relations, event management and operations, community relations, marketing and good old fashioned showmanship – have earned him a reputation as a hard working, creative public relations executive able to conceptualize, engineer and execute high-profile campaigns.

Fay also has a long history leading cause-marketing initiatives. From co-producing the Grand Opening Celebration of Dallas’ front lawn, Klyde Warren Park, to engineering SLANT 45 – the most successful service-learning youth program in U.S. history – to his on-going work with the United Way of Metropolitan Dallas, Fay has successfully paired his love of sports with a passion for community.

He has helped build communications campaigns over the last decade that have assisted in fundraising campaigns that have, in total, raised more than $300 million.

A proud product of the University of North Texas’ Mayborn School of Journalism, and a current member of the Mayborn School Board of Advisors, Fay has run seven marathons and raised one high school-aged daughter – both equally exhausting.

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The Team

[/fusion_title][/fusion_builder_column][fusion_builder_column type=”1_3″ layout=”1_3″ spacing=”” center_content=”yes” hover_type=”none” link=”” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”page-about-team-section read-more-hover profile” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_imageframe image_id=”1017|medium” max_width=”” style_type=”none” blur=”” stylecolor=”” hover_type=”none” bordersize=”” bordercolor=”” borderradius=”” align=”center” lightbox=”no” gallery_id=”” lightbox_image=”” lightbox_image_id=”” alt=”” link=”” linktarget=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”profile-img-hover” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]https://www.tonyfaypr.com/wp-content/uploads/2018/08/A_Larder-1-300×300.png[/fusion_imageframe][fusion_title hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” content_align=”left” size=”1″ font_size=”25px” line_height=”” letter_spacing=”” margin_top=”” margin_bottom=”” text_color=”” style_type=”none” sep_color=””]

Amanda Larder

[/fusion_title][fusion_title margin_top=”” margin_bottom=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” size=”4″ content_align=”left” style_type=”none” sep_color=””]

Chief Operating Officer

[/fusion_title][fusion_modal_text_link name=”amanda-larder” class=”bio-link” id=”” /][fusion_modal name=”amanda-larder” title=”AMANDA LARDER” size=”large” background=”” border_color=”” show_footer=”yes” class=”” id=””]Amanda Larder serves as Chief Operating Officer of Tony Fay Public Relations.

Over the last decade, Larder has become a respected leader in the development of intricate operational plans, especially for national mega-events. She has led volunteer coordination for two Super Bowls, oversaw community outreach programs for the 2014 NCAA Men’s Final Four, executed events and programming for the 2012 Republican National Convention, managed pros for Arthur Ashe Kids’ Day at the U.S. Open and plays an ongoing role in the planning and execution of all pageantry for the College Football Playoff National Championship.

As Chief Operating Officer for Tony Fay Public Relations, Larder is responsible for day-to-day business operations of the company, including strategic long-term planning and human resources. She also oversees best practices in the area of client services – ensuring all contractual obligations are met and that customers’ expectations are exceeded.

Larder joined Tony Fay PR after three years as VP of RD Operations and Business Development at United Way of Metropolitan Dallas (UWMD), focusing on events, volunteer engagement and sponsorships for the nonprofit. She helped conceptualize, plan and execute two of the largest, most publicized events in the history of the United Way chapter. To celebrate the organization’s 90th Anniversary, she worked closely with UWMD staff and senior leadership at PepsiCo/Frito-Lay to produce a star-studded concert at AT&T Stadium starring Blake Shelton and Usher. The event was attended by more than 25,000 and included a seated dinner for more than 1,500 major donors.  Three years later, working with the UWMD and Pro Football Hall of Fame quarterback Troy Aikman, she led planning on a 25thanniversary reunion of the Dallas Cowboys’ Super Bowl XXVII Championship. The fundraiser culminated Aikman’s year of service as UWMD Volunteer Fundraising Chair, a campaign that raised a record $61 million.

Each year, during the week of the College Football Playoff National Championship, Larder is embedded with the Fuir Productions team to help produce the pregame and halftime entertainment. In that capacity, she has twice had the honor of working closely with the United States Secret Service on a Presidential visit while implementing the President’s role in pregame pageantry.

Larder currently serves on the Board of Directors for Dallas Influencers in Sports and Entertainment (DISE). In 2016, she served as a volunteer candidate for the Leukemia & Lymphoma Society Woman of the Year campaign, raising $50,000 for blood cancer research.

A graduate of Florida State University with a bachelor’s degree in business administration and human resources, she and her husband Bill have two adorable girls (Audrey Rose and Annabelle Rae).[/fusion_modal][fusion_code]Jmx0O2EgY2xhc3M9JnF1b3Q7bW9kYWwtZW1haWwmcXVvdDsgaHJlZj0mcXVvdDttYWlsdG86YW1hbmRhQHRvbnlmYXlwci5jb20/U3ViamVjdD1BYm91dFVzJUVtYWlsJVJlc3BvbnNlJnF1b3Q7IHRhcmdldD0mcXVvdDtfdG9wJnF1b3Q7Jmd0O2FtYW5kYUB0b255ZmF5cHIuY29tJmx0Oy9hJmd0Ow==[/fusion_code][/fusion_builder_column][fusion_builder_column type=”1_3″ layout=”1_3″ spacing=”” center_content=”yes” hover_type=”none” link=”” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”page-about-team-section read-more-hover profile” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_imageframe image_id=”1363|medium” max_width=”” style_type=”none” blur=”” stylecolor=”” hover_type=”none” bordersize=”” bordercolor=”” borderradius=”” align=”center” lightbox=”no” gallery_id=”” lightbox_image=”” lightbox_image_id=”” alt=”” link=”” linktarget=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”profile-img-hover” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]http://www.tonyfaypr.com/wp-content/uploads/2020/01/betsy-new-1-244×300.png[/fusion_imageframe][fusion_title hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” content_align=”left” size=”1″ font_size=”25px” line_height=”” letter_spacing=”” margin_top=”” margin_bottom=”” text_color=”” style_type=”none” sep_color=””]

Betsy Dixon

[/fusion_title][fusion_title margin_top=”” margin_bottom=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” size=”4″ content_align=”left” style_type=”none” sep_color=””]

Chief Media Strategist

[/fusion_title][fusion_modal_text_link name=”betsy-dixon” class=”bio-link” id=”” /][fusion_modal name=”betsy-dixon” title=”BETSY DIXON” size=”large” background=”” border_color=”” show_footer=”yes” class=”” id=””]

Drawing from an accomplished background in television news, Dixon crossed over into a career in public relations with a unique understanding of how media works.  A former news reporter and anchor at television stations in Sherman, Tyler, Oklahoma City, and most recently at KTVT-CBS 11 in Dallas/Fort Worth, she has leveraged her media knowledge and relationships to create positive, widespread and impactful press coverage for North Texas non-profits, primarily the United Way of Metropolitan Dallas, for the last 10 years.

Since 2009, Dixon has successfully promoted United Way’s community impact, fundraising and event-driven efforts, raising the visibility of the organization’s cause and the profile of its leadership.  She continues to be the primary architect of media coverage surrounding the #UniteWithTroy campaign, showcasing the efforts of Pro Football Hall of Fame Quarterback Troy Aikman during his United Way annual campaign chairmanship.  Her work publicizing United Way’s “Nine for 90″ community volunteerism campaign, featuring nine Dallas Cowboys Legends celebrating the 90th anniversary of the organization, helped earn a PRSA Silver Anvil Award.

For the past three years, Dixon has effectively driven media coverage surrounding the philanthropic focus of the AT&T Byron Nelson golf tournament, benefitting the Salesmanship Club of Dallas’ nonprofit Momentous Institute.  Also included in her cause-marketing client resume are the College Football Playoff Foundation, ChildCareGroup, Girl Scouts of North Texas, WiNGS, and Center for BrainHealth, The University of Texas at Dallas.

Dixon is a proud graduate of Southern Methodist University with a Bachelor of Arts degree in Broadcast Journalism.  A native of Florence, Alabama, she’s a surprisingly knowledgeable SEC football fan… and you guessed it… bleeds crimson.

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Lori Hamamoto

[/fusion_title][fusion_title hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” content_align=”left” size=”4″ font_size=”” line_height=”” letter_spacing=”” margin_top=”” margin_bottom=”” text_color=”” style_type=”none” sep_color=””]

Senior VP of Public Relations & Client Services

[/fusion_title][fusion_modal_text_link name=”lori-hamamoto” class=”bio-link” id=”” /][fusion_modal name=”lori-hamamoto” title=”LORI HAMAMOTO” size=”large” background=”” border_color=”” show_footer=”yes” class=”” id=””]

Lori Hamamoto brings three decades of senior communications leadership to Tony Fay Public Relations. A trail blazer, Hamamoto became just the fourth female to lead an NBA public relations department – and the first female PR director in the history of the major New York City sports clubs – when she served as Vice President of Public Relations for the New York Knicks in the 1990s and early 2000s. At that time she also became the first Asian-American to lead a Public Relations department in the history of the four major North American sports.

With over 20 years working in the fast-paced world of New York corporate communications, Hamamoto is adept at coaching C-level executives and celebrities on how to effectively garner positive earned media.  During Hamamoto’s time with the Knicks, the club appeared in the 1999 NBA Finals (the last Knicks appearance in the championship round) and worked closely with NBA counterparts on the planning and execution of the 1998 NBA All-Star Game at Madison Square Garden.

In addition to her sports communications background, she served as the press secretary for the late Senator Daniel K. Inouye of Hawaii, who  was also  the President pro tempore of the United States Senate making him third in the presidential line of succession.

Hamamoto has also served in communications roles with the Los Angeles Clippers, the Orlando Magic (during the club’s 1995 NBA Finals run with Shaquille O’Neal and Penny Hardaway), and the National Football League, where she helped organize media operations on two Super Bowls and the NFL Draft.  She also spent two seasons working alongside Pro Basketball Hall of Famer, legendary Knicks center and current Georgetown basketball coach Patrick Ewing to restructure and establish best practices in the Georgetown University basketball communications department.

Hamamoto is a graduate of the University of Southern California with a degree in Sports Information. She has run nine marathons (include three New York City Marathons) and has attended 77 Bruce Springsteen concerts… and counting.

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Rob Scichili

[/fusion_title][fusion_title hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” content_align=”left” size=”4″ font_size=”” line_height=”” letter_spacing=”” margin_top=”” margin_bottom=”” text_color=”” style_type=”none” sep_color=””]

VP of Consulting & Content

[/fusion_title][fusion_modal_text_link name=”rob-scichili” class=”bio-link” id=”” /][fusion_modal name=”rob-scichili” title=”ROB SCICHILI” size=”large” background=”” border_color=”” show_footer=”yes” class=”” id=””]

Rob Scichili (shick-lee) has worked in sports for over 27 years, including experience in the NHL, NBA, MLB, PGA Tour, tennis, cycling, college football and college basketball. For TFPR his clients include the NHL’s New York Islanders and Fan Plan, as well as planning overarching media campaigns for all TFPR clients.

Scichili’s media relations departments were three times (twice with the Anaheim Ducks and once with the Dallas Stars) recognized with the NHL’s Dick Dillman Awards as top media department in the league. Six times media guides he wrote and edited were recognized as best in the NHL.

A veteran of 17 seasons in the NHL, Scichili spent 10 years overseeing the communications department of the Dallas Stars from 2002-2012. He was a primary member of the Stars’ creative team in all areas of promotion, public relations, marketing and game entertainment. Scichili helped launch the Mighty Ducks of Anaheim under the umbrella of The Walt Disney Company, joining the expansion team in 1993.

Scichili began his career with the Dallas Mavericks in 1990 and joined the Minnesota Timberwolves in 1992. He’s also worked with MLB.com as a marketing producer & writer, and served as the director of communications for the Byron Nelson Classic.

A former board member of the Dallas Stars Foundation, Scichili currently serves on the board of directors of the Mike Modano Foundation. A graduate of Texas A&M University with a bachelor’s degree in journalism, he and his wife Robin have two children (Hadley and Bobby).

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Elon Werner

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VP of Sports Publicity

[/fusion_title][fusion_modal_text_link name=”elon-werner” class=”bio-link” id=”” /][fusion_modal name=”elon-werner” title=”ELON WERNER” size=”large” background=”” border_color=”” show_footer=”yes” class=”” id=””]

A familiar face in the motorsports world and 25-year veteran of sports media relations, Elon Werner oversees a host of clients on speedways across the country, including the Texas Motorplex, Auzment Architectural and John Force Racing. He also oversees national media pitching strategies for all TFPR clients.

In 2014 Werner received the Jim Chapman Award for excellence in motorsports public relations. The Chapman Award is considered by many in the industry as the highest honor in racing public relations. It is named in memory of Chapman, the legendary PR executive and innovator, who worked with Babe Ruth and was named Indy Car racing’s “most influential man” of the 1980s.

Werner most recently oversaw communications at Heritage Auctions, where he oversaw international press on a number of record-breaking listings.  He directly coordinated press coverage for nearly $100 million in auction sales and managed a media team that managed 40 auctions categories ranging from fine art to sports and coins.

Werner coordinated public relations and marketing for No. 1 pick Jameis Winston in the lead up to the 2015 NFL Draft and helped launch the U.S. Army All-American Bowl in 2000. He has contributed to marketing and promotional campaigns for Coca-Cola, Chevrolet, Monster Energy, PEAK Antifreeze and the Automobile Club of Southern California.

A graduate of Austin College in Sherman, Texas, with a Bachelor of Arts degree in Business Administration he lives in Mansfield, Texas with his wife Jennifer and two children, Abby and Nick. His hobbies include movies, reading and grilling.

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Rachel Scoggins

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Director of Public Relations and Partnerships

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BIO COMING SOON!

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Carly Brasseux

[/fusion_title][fusion_title hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” content_align=”left” size=”4″ font_size=”” line_height=”” letter_spacing=”” margin_top=”” margin_bottom=”” text_color=”” style_type=”none” sep_color=””]

Media Strategist Consultant

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Carly Brasseux is responsible for media tracking and development of comprehensive media reports for TFPR. Her reports assist clients quantify earned media results and how PR initiatives affect the bottom line.

As the former Director of Community Relations at a Dallas-based nonprofit, Allies in Service, Carly raised awareness and promoted the needs of veterans.  By proactively building and maintaining community relationships, solidifying brand position and identity, developing and executing the marketing and communication plans.

Before Allies in Service, Carly worked with the North Texas Super Bowl XLV Host Committee as the External Affairs Manager. As the first full-time staff member, she contributed in the areas of government relations, public safety, transportation, aviation, accommodations, stadia, practice sites, city décor, volunteers and overall office operations.

She currently has multiple clients in which she does social media management, website design and development, sales, media analysis and project management. She also just launched her first blog, Miss Pursuit.

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Icee Strain

[/fusion_title][fusion_title hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” content_align=”left” size=”4″ font_size=”” line_height=”” letter_spacing=”” margin_top=”” margin_bottom=”” text_color=”” style_type=”none” sep_color=””]

Media Strategist Consultant

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Coming soon!

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