Dallas’ Bid to Become FIFA World Cup 2026™ Host City Centered Around Strong United Regional Effort
AT&T Stadium, Dallas Sports Commission and FC Dallas Have Led the Way for North Texas
DALLAS – United regionally to bring the FIFA World Cup 2026™ to North Texas, AT&T Stadium, the Dallas Sports Commission and FC Dallas have led the way for a strong Dallas-Fort Worth effort to win a U.S. host city bid and deliver a first-class experience for the world to see.
The Metroplex welcomed FIFA to North Texas this past week, as the world-governing body for soccer began the second leg of its inspection tours of U.S. candidate host cities, following its first venue visits in September. Having put its best foot forward, Dallas is one of 17 U.S. cities vying to be a host city, with FIFA ultimately choosing 10 U.S. cities in addition to three Canadian and three Mexican cities chosen for FIFA World Cup 2026™.
“We were thrilled to welcome the FIFA delegation to North Texas for this much-anticipated visit,” said Monica Paul, executive director of the Dallas Sports Commission. “We remain united as a region to secure this bid, with a premier stadium in Arlington, perfect Fan Festival locations in Arlington, Fort Worth and Dallas, an ideal venue for the International Broadcast Center in Dallas, model training sites throughout the region, and the National Soccer Hall of Fame in Frisco as a major attraction. Dallas is absolutely ready, willing and able to host World Cup 2026, while delivering a world-class experience in the process.”
During the visit to North Texas, the FIFA delegation met with local stakeholders to discuss key topics such as venue management and sustainability, as well as commercial and legacy matters. The visits also included inspections of essential infrastructure, such as stadiums, training facilities and potential FIFA Fan Festival™ venues.
“Obviously this area is well known,” said Victor Montagliani, vice president of FIFA and president of Concacaf. “Not only to FIFA, but also to Concacaf. U.S. soccer has its hall of fame here, and we know that youth soccer in this area is very strong. Although the other football dominates the headlines as we know, our football also plays a pretty prominent role in the society of Texas.”
Landing key matches could be game-changing for the region, creating an estimated 3,000 new jobs and an anticipated $400 million economic impact per match. Dallas is prepared to host at the highest match level of Semi-Final or Final – and to host the International Broadcast Center, as it did in 1994. The full-scale effort for DFW has been unwavering, with a determination to show the area’s commitment and enthusiasm to be part of the largest single-sport event in the world.
“This is a once-in-a-generation opportunity to create a lasting and positive legacy for North Texas through the world’s most popular sport – soccer,” said Dan Hunt, president of FC Dallas. “Sports in Dallas are woven into the fabric of our culture. We’re determined to win this bid for the World Cup, creating an opportunity to showcase Dallas and North Texas to an international audience.”
While AT&T Stadium in Arlington is the centerpiece of Dallas’ 2026 bid, as many as eight locations exist in the area for national team training centers. The Cotton Bowl Stadium, which hosted six World Cup matches in 1994, has the proper dimensions for international soccer, and Toyota Stadium in Frisco, home of FC Dallas, would also make for a tremendous base camp.
“We’re so excited to be part of the effort to bring the FIFA World Cup 2026™ to North Texas,” said Jerry Jones, owner, president and general manager of the Dallas Cowboys. “This is a chance to bring the world’s biggest stage to the world’s greatest venue – AT&T Stadium. A global event like this is exactly why we built this magnificent stadium. Dallas-Fort Worth is quite simply the best sports market in the United States; we boast the teams, corporate home offices, brands, and sports marketing expertise that no city can match. We’re looking forward to showing the world what this region is all about when we secure this bid.”
Culturally diverse, welcoming, dynamic and energetic, the region also boasts great options for FIFA Fan Festival™ locations. Arlington’s Globe Life Field, home of the Texas Rangers, is getting a new 200,000-square foot convention center and 888-room Loews Hotel across from the Texas Live! entertainment district. Fair Park, home to the annual State Fair of Texas, has a master plan update scheduled to be completed in 2024, including a large new community park and stage. Sundance Square and the Fort Worth Convention Center are also being proposed as a FIFA Fan Festival™ location.
Fort Worth offers numerous tourist attractions, including Sundance Square, the Stockyards, and five world-class museums in the Cultural District. Downtown Dallas is a hub of activity, with plenty of terrific hotels, restaurants and cultural offerings for international visitors. The National Soccer Hall of Fame in Frisco is a must-see for World Cup visitors, offering an interactive experience they will never forget.
Given its central proximity in the United States and within the three host countries, Dallas is ideally situated to host the International Broadcast Center. Media can take advantage of two major international airports to get from city to city.
“The entire region of North Texas is fully motivated to work with FIFA and all World Cup stakeholders,” said Paul. “We are very confident in all we have to offer and will mold an exceptional host venue footprint, becoming a central spoke and showcased host city of the FIFA World Cup 2026™.”
The remaining bidding cities in the U.S., Canada and Mexico will each be visited by FIFA by the end of November, with a thorough assessment and finalization of the selection process by the first or second quarter of 2022. FIFA World Cup 2026™ will take place over 35 days, most likely in the June/July timeframe. Press conference images and b-roll will be available by 4 p.m. CT on Sunday.
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