MIAMI (January 11, 2021) —

College football. Two simple words that mean so much; maybe these past four months more than ever before.

Monday night brought a celebratory finish to the college football season with the 2021 CFP National Championship, with Alabama finishing off an undefeated campaign with a 52-24 win over Ohio State in Miami.

College football crowned a champion, something that didn’t seem possible in August, let alone playing a season. But the country needed this. We needed this. During a global pandemic and a chaotic time in American politics and culture, college football was again a positive force, a welcome escape for both the student-athletes, the staffs, the schools, and all the fans.

The ride was brought to a crescendo this past week in Miami, and the Tony Fay PR team was thankful to again be along for the ride, our seventh CFP National Championship.

Like everything in our world, the CFP had to pivot a bit for the 2021 National Championship game, especially around the events that normally take place during game week. We pivoted along with them. There were no fan events this year like Playoff Fan Central, no 5K run nor Taste of the Championship that raise important funds for the CFP Foundation — the largest sports entity in America supporting teachers and education.

Instead, this week our team worked with the CFP Foundation and the 2021 Miami Host Committee to celebrate the great work that has been going on for over a year to help South Florida kids. The Foundation and the 2021 Miami Host Committee, along with local partners and school districts, will have invested over $3 million in resources, recognition and professional development for teachers and students in South Florida schools. And this investment effort continues long after the 2021 game is over.

Fueled by the giving of more than $1 million from the CFP Foundation and Host Committee, combined with matching funds by the Broward, Miami-Dade and Palm Beach Country School Districts, the Extra Yard Makeover Program has resulted in over $2M in renovations of more than 24 innovation spaces and technology hubs at Broward, Miami-Dade and Palm Beach County schools and community centers.

This impactful work is rooted in the belief that by investing in innovative changes, we can meet the unique social, emotional, and academic needs of teachers and their students. Many of these makeovers will also impact future students who haven’t even been born yet.

Media center makeovers, essentially new learning centers for teachers and students, were unveiled at JFK Middle School and at Chapman Center that helps homeless residents. And several other makeovers are getting close to being complete.

In addition to showing off these makeovers, the CFP Foundation also found ways to celebrate and thank teachers.

A complimentary outdoor movie night was held on Friday night for area teachers and their families at Hard Rock Stadium, a way to say “thank you” to educators who work so hard to educate our children. And the Extra Yard Teachers Summit – another staple during game week – was held virtually on Saturday.

The CFP staff was able to study best practices from all sports who played during the pandemic, focusing on safety for teams, staff and fans as the highest priority.

Tony Fay PR was happy to help kick off the weekend with a media availability from the South Beach Beauty Shot position featuring CFP Executive Director Bill Hancock, 2021 Miami Host Committee Chair Judge Michael B. Chavies and local mayors, the talk centered around the great work that all of college football did to give fans a season, and celebrating the great work in the community.

Normally the field on game day is buzzing with television cameras, live shots of local and out-of-town news outlets previewing the game. Since no in-stadium stand-ups were allowed, they shifted to the very large, and socially-distant media platform outside Hard Rock Stadium, which Tony Fay PR staff has had the pleasure of managing on behalf of the CFP. It was the busiest place in South Florida all afternoon.

Our crew enjoyed the normal roles of assisting CFP Communications with media services on game day, many of us getting back to our roots of working with teams and conferences. And we were happy to again help produce the CFP National Championship game program.

Tuesday morning’s highlight featured a press conference highlighting the Miami Host Committee’s official transfer of duties to the 2022 Indianapolis Host Committee. The event featured Miami leadership tossing a ceremonial pass to Indianapolis, putting Indy on the clock. We can’t wait for the 2022 College Football Playoff National Championship next January.

But we were so happy to have this one. It was fun. It was needed. And although this CFP National Championship was indeed unique, it was another fantastic experience.

Thank you, CFP, for being such a great partner. And thank you, college football.